Kamis, 03 Maret 2011

Product Placement

Sad news this week that the quality of our commercial television programs is going to degrade even further as product placements are to be allowed on our screens.

But as picture below clearly shows, some people have been doing this for years!


Can you spot the six products placed in the above picture?

But on a more serious note, do we really want to be bombarded with strategically placed products on our screens? It's one thing to allow programme makers to use recognisable products in their sets, but quite another to so deliberately position them in such a contrived manner.

And how long will it be before they allow the dialog to mention well known brands?

And the daftest idea of the lot is to place a logo on the corner of the screen to draw our attention to the fact that there is a product being advertised somewhere in what you are looking at! For God's sake, it's hard enough to find anything on television worth watching as it is without trying to ignore this sort of crap as well.

I for one never watch anything live on a commercial channel. I record it and then fast forward through the adverts. Life is too short to spend a third of every hour sat in front of the TV watching adverts. But if they allow placement, then the programs just become one long advert.

It's the start of a very slippery slope...


(Here's a thought, why don't we just have hour long advertisements split up by 8 minutes of programmes. Oh! Hang on! I forgot - they already did that. It's called the Shopping Channel.)

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